Co-founded by local gallerists Trudi Bruckner, Balz Hilt, and Ernst Beyeler, and initiated by Lorenzo Rudolf, the first Art Basel was held in 1970 as an alternative to Art Cologne. In 1973, only three years after its founding, Basel superseded Cologne as the largest art show in the world. With each passing year it has turned into a showcase for artists both modern and traditional to showcase their work to the masses. Often in conjunction with concerts and other events. Pharrell Williams is no stranger to the movement.
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